I love how more and more restaurants are embracing technology for the growth of the food industry. You already have several food trucks using services like Square or iPads instead of actual registers (some restaurants too!). You have more order-ahead options available now. It looks like a techie guy, Jonathan Kaplan, decided to go the food route with his chain restaurant called The Melt, a hub of grilled cheese goodness. You might have heard of Kaplan before as he was the creator of the Flip videocamera (hey, I have one of those!). Well after selling his start-up for a whopping $590 million, he decided to bring childhood favorites to life.
So where's the innovation? If you had watched the video above, you would have seen that a special Electrolux panini press type of machine (modified through Kaplan's instructions) is used at the restaurant to ensure the perfect grilling and browning of the bread on both sides of the sandwich. That's about a two-minute preparation time before you get your meal! Additionally, he is using smartphone app technology to get customers' orders ready ahead of time. You just order through the app, scan the QR code when you get to the front of the line, and you're all set. The Melt currently exists in 5 locations but by the end of the year, the vision is to have 26 locations total. Pretty ambitious there eh?
Reader questions: Would you want to give this place a try? What do you think of using technological advances for ordering and cooking? Does this model work?
Original article: http://www.usatoday.com/tech/news/story/2012-06-03/the-melt-expands/55364106/1